Recurring revenue gives you breathing room and scalability. In this post, you’ll learn how to create an ongoing offer: like a membership, content subscription, or retainer, that provides continuous value to your audience while generating monthly income for your business.
Browsing CategoryProduct Suite
How to create an upsell offer to increase revenue
Learn how to use upsells and add-on offers to increase revenue from existing products — without creating something new. This guide walks solopreneurs through practical ways to offer upgrades, bonuses, and next-step support that increase customer lifetime value and conversion rates.
Freebie Funnel Guide: How to turn a new subscriber into a paying customer
Turn your freebie into a strategic sales funnel with this step-by-step guide. You’ll learn how to create a lead magnet funnel that moves subscribers from opt-in to purchase — including email sequences, intro offer strategy, and landing page tips. Designed for digital product creators and service providers scaling online.
Your signature offer: How to create the scalable core of your business
If you’re a service provider ready to scale beyond 1:1 work, creating a signature offer is the most powerful way to do it. In this guide, we break down how to create a signature offer that’s scalable, strategic, and aligned with your strengths. Whether you’re building a group program, self-paced course, or streamlined service package, you’ll learn how to turn your proven process into an online program that sells. We also explore the difference between a signature service and custom packages, and how to structure your offer for consistent income and client results.
Courses, memberships, or digital products: Which scalable offer is right for you?
Wondering how to scale your service-based business? This guide helps you compare courses, memberships, and digital templates so you can choose the best scalable offer for your strengths and audience. Learn the pros, cons, delivery options, and how to decide which product model supports your shift from 1:1 services to leveraged income.
The intro offer: How to create and position a low-ticket product
Want to monetize your email list while building trust? This post shows you how to use a low-ticket intro offer (also called a tripwire) to qualify leads and drive sales. Perfect for coaches, creators, and service providers ready to create scalable, entry-point products that lead into larger offers.
How to create an evergreen lead magnet that attracts the right people
A lead magnet isn’t just a download, it’s the first step in your sales funnel. This blog post teaches solopreneurs how to create a high-converting evergreen lead magnet that attracts the right audience, builds your email list, and sets the stage for future sales. Includes tips for lead magnet formats, delivery, and alignment.
Scaling beyond 1:1 services: What are the best offers to add?
Discover the best product suite strategies for solopreneurs who want to scale sustainably. From intro offers to signature programs and add-on products, this guide walks you through how to structure your offers to create flow, boost conversions, and serve your audience at every stage of their journey.